Color Palette

Outlined below is our official Color Palette. Below you will find all digital and print-related color breakdowns.

Our Primary Color Palette is the anchor of the Ambassador Lab visual language, taking up approximately 80%-90% of any composition. Our Secondary Color Palette should only take up 10%-20% of any composition. Our Greyscale Palette can be used for borders or backgrounds. Our Extra Dark Grey is our default color for body copy.

Primary Colors

Purple

Pantone

7446 C

CMYK

48, 48, 0, 0

RGB

121, 92, 236

HEX

#795CEC

Extra Dark Purple

Pantone

273 C

CMYK

100, 100, 26, 33

RGB

27, 11, 91

HEX

#1B0B5B

Secondary Colors

Green

Pantone

333 C

CMYK

57, 0, 40, 0

RGB

42, 236, 190

HEX

#2FECBE

Blue

Pantone

313 C

CMYK

81, 33, 6, 0

RGB

0, 140, 195

HEX

#008CC3

Greyscale

Extra Light Grey

Pantone

663 C

CMYK

2, 1, 0, 0

RGB

247, 247, 250

HEX

#F7F7FA

Light Grey

Pantone

663 C

CMYK

4, 3, 1, 0

RGB

241, 241, 246

HEX

#F1F1F6

Grey

Pantone

Cool Gray 4 C

CMYK

26, 20, 21, 0

RGB

190, 190, 190

HEX

#BEBEBE

Dark Grey

Pantone

Cool Gray 9 C

CMYK

55, 47, 37, 6

RGB

124, 124, 135

HEX

#7C7C87

Extra Dark Grey

Pantone

426 C

CMYK

78, 73, 54, 61

RGB

39, 39, 51

HEX

#272733