Brand Guidelines

Learn about best practices when utilizing all parts of our branding, which include our various logos and/or logomarks, colors, typography, etc.
Logo
Colors

Logo

Our logo is reflective of our product and what we aim to provide for our users, which is a continuous delivery space through our DevOps stack. It is also reflective of the cyclical nature of our business.

Here you will find all of our different logos and logotypes, based on orientation and colors. Below you will find digital and print versions of our logo. Please read the following sections to ensure proper use of our logos.

Download logo pack

Anatomy

The Full Logo (both horizontal and vertical) consists of 2 elements, the Logomark and the Wordmark. Below is a breakdown of each type of Full Logo.

Horizontal Full Logo

This is our default logo lock-up. Please use this logo for the majority of use-cases and materials.

Vertical Full Logo

The vertical logo lock-up is used in circumstances where the Horizontal Full Logo lock-up isn’t realistic or ideal.

Clearspace

The logo’s clearspace defines the distance between the logo and any graphic element it may be sitting next to in a composition. The clearspace outlined below is an absolute minimum, however ideally you would want to provide as much clearspace as possible for any of our brandmarks.

Horizontal Full Logo

To ensure visibility and impact, please respect the Clearspace around the logo. The Minimum Clearspace is 50% of the height of the Logomark.

Vertical Full Logo

To ensure visibility and impact, please respect the Clearspace around the logo. The Minimum Clearspace is 50% of the height of the Logomark.

Logo Variations

Below is outlined all of the proper use-cases for the 4 variations of our logo. For whatever reason, if you need to use the logo in a use-case not defined here, please contact our Design Team for support.

Horizontal Logos
Horizontal Logos

Logo misuse examples

It is extremely important to keep our logo visually consistent throughout all communication. Please do not deviate from the approved use-cases. Here are a few examples of how they should not appear.

These misuse examples apply to all variants of our logo.

🚫 Don’t change the color of the Logomark

🚫 Do not change the color of the Full logo

🚫 Do not change the Wordmark color

🚫 Do not apply a stroke or outline

🚫 Do not rotate or warp the logo

🚫 Do not apply affects to the logo

🚫 Don’t place the logo on off-brand colors

🚫 Do not skew the logo

🚫 Do not rotate the Logomark